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Comparing PandaDoc (pandadoc.com) with QuoteWerks
PandaDoc competes more with Google Drive, DocuSign, and HelloSign rather than traditional CPQ competition because of the platform it is based on.
PandaDoc is more of a document generator that lets you pick paragraphs of text to insert into the document that you are building. Evidence of this is that “cost and margin calculation” is not a baseline capability in all their editions. Just take a look at their product tour 1 and you can easily see this.
There is no “cost and margin calculation” 2 unless you are in their 3rd level of editions called the “Business Edition” which is their “recommended” edition. PandaDoc’s CRM integrations only included in the Business Edition or higher. PandaDoc’s ability to calculate grand totals is only available in their Business Edition or higher 3
Only at the PandaDoc Business Edition level can PandaDoc be compared with QuoteWerks.
The PandaDoc Business Edition is $59 a month 4 per named user which includes e-signature and analytics.The QuoteWerks Professional Edition with e-signature (QuoteValet) is $47 a month per concurrent user which includes e-signature and analytics. If you don’t need e-signature, then QuoteWerks Professional Edition is only $20 a month per concurrent user. At QuoteWerks we don’t believe in making everyone pay for addon features they don’t need. PandaDoc, just lumps in all features that customers may not need and then charges everyone a higher price, promoting this as “streamlined pricing” not requiring “extra addons”. Any talk about the cost of “extra addons” is just disingenuous, as the total price with the “extra addons” is still less than PandaDocs “standard” Business Edition price.
Another note on cost is that the PandaDoc integration with salesforce.com one of the most popular web based CRM systems is only available for an extra addon charge 4 in the Business Edition, or is included in their Enterprise Edition that has no prices listed on their website.
Your purchase of QuoteWerks comes with a package of 45 minutes of phone support. After that, additional phone support is available for $1 a minute. At QuoteWerks our philosophy is to have customers pay for only what they use, that is why we do not offer unlimited phone support, and it is also why we offer addons that customers don’t have to buy if they don’t need (which is the above example reduced the QuoteWerks monthly price from $47 down to $20).
Often there are complex integration configurations that can be quickly resolved in an instantly bidirectional phone conversation. If you have to submit an email or a ticket and wait for responses back and forth, the resolution takes unacceptably long to achieve, and is a bad customer service experience. That is why we offer phone support, because we care about our customer’s experience. Phone support is costly to provide, but our customers are worth it.
PandaDoc in contrast writes a cute article titled “Why we don’t offer phone support “5 trying to spin how a lack of phone support is a good thing, but we are not falling for it. What we find to be a really obviously flaw in their spin is that they assert that you can’t do a web meeting during a phone support call to visually see the issue…which is something we do often.
PandaDoc has a simple product “catalog” with a part number, name, description, and fixed price 6. PandaDoc doesn’t even have what you would describe as the basic product fields of taxable, item type or manufacturer, let alone VendorPartNumber, Vendor, Spec Sheets, or others. QuoteWerks product supports 9 different pricing methods including Markup, Discount, Gross Margin, Volume based, List, Formula, Fixed, Customer Price Levels, and Customer/Product price matrix. PandaDoc just supports Fixed Price.
The list goes on and on, some of the many capabilities that QuoteWerks has that PandaDoc does not are: Bundles, a Configurator, Required Item definitions, Optional Item definitions, price comparison features, line item quantity linking, links to external pricing data sources, and more. I think you get the picture.
Not all integrations are the same! A Ferrari and a VW Bug are both cars. They can both claim to be cars and they both have the basic elements required to be a car, however the robustness of their elements are wildly different. The same concept applies to quoting and proposal software.
As an example, the PandaDoc integration to salesforce.com, simply pulls in salesforce.com contact information and existing salesforce.com Opportunity and Opportunity line item information into their document 7. It does not create a salesforce.com contact, it does not create salesforce.com opportunities and it does not create additional salesforce.com Opportunity Line items. QuoteWerks creates and updates salesforce.com Opportunity and Opportunity line items, schedules and updates follow up calls, and even creates new contact records in salesforce.com.
The PandaDoc integration to QuickBooks Online uses the 3rd party Zapier API 8, so it is not a direct integration to QuickBooks Online. The QuoteWerks integration to QuickBooks Online is a direct integration which again enables it to have more robust, advanced capabilities.
PandaDoc does not have integrations to Autotask or ConnectWise, so PandaDoc is not a good fit for the IT industry as those are the two most popular CRMs (PSAs) in that industry, especially since they have no realtime pricing and availability for the IT industry distributors like Tech Data, Ingram Micro, D&H, and SYNNEX.
QuoteWerks has 14 full featured CRM integrations while PandaDoc has 16 limited capability CRM integrations 10. PandaDoc has 2 accounting integrations while QuoteWerks has 3 accounting integrations. PandaDoc has no leasing integrations and no shipping integrations. PandaDoc has no Vendor/Distributor integrations while QuoteWerks has 23 Vendor/Distributor integrations. QuoteWerks beats PandaDoc in the total number of integrations.
QuoteWerks has built-in purchasing capabilities to allow you to see all the items that need to be ordered from your quotes you have won. This enables you to place single orders that contain items from multiple orders, create Purchase orders for them and place the order electronically. After the order is placed, in QuoteWerks you have real-time order status shipping updates, tracking numbers, and serial number updates and can mark the items as received once you receive them.
PandaDoc has none of these capabilities.
Hear from PandaDoc customers
It would appear that PandaDoc’s core is textual document generation with simple item price insertions, while QuoteWerks’ core is complex, itemized line item quote calculation, inserted into larger combined macro based textual documents.
In summary, QuoteWerks is less expensive, more calculation robust, more tightly integrated with popular CRM and accounting, and is the clear choice over PandaDoc unless you only need to assemble and deliver word processor style documents with simple itemized prices inserted.
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