Guided Selling CPQ

CPQ Product Configurator with a Built-In Guided Selling Engine

Most CPQ software makes product configuration complex, expensive, and restricted to higher-tier plans. QuoteWerks takes a different approach.

The QuoteWerks Product Configurator includes a built-in guided selling engine that walks sales reps through building the right solution step-by-step. Configure products from native QuoteWerks databases, CRM systems, or supplier catalogs like Etilize without rebuilding your product data.

cpq product configurator with a built in guided selling engine

Configure products, bundles, and services using guided workflows that help sales reps build accurate, professional quotes every time

Unlike many competitors, the Product Configurator is included with all editions of QuoteWerks Web. That means your team can start building configurable quotes, bundled solutions, and guided sales workflows without additional cost or complexity.

turn product knowledge into a repeatable sales process

Capture your product knowledge once and let every rep execute it consistently.

Guided Selling Engine

Turn Product Knowledge Into a Repeatable Sales Process

Guide sales reps step-by-step so they build the right solution with less training and fewer mistakes

Most sales reps are not product experts.

They forget components, choose incompatible options, and build inconsistent quotes.

The QuoteWerks guided selling engine turns your product knowledge into a structured workflow:

  • Present the right options at each step
  • Guide decisions based on previous selections
  • Prevent invalid combinations
  • Ensure required components are included
  • Standardize how solutions are built

 

Once configured, reps simply select from guided options instead of relying on memory.

Product Configuration

Build Complete Solutions, Not Just Individual Products

Create multi-line configured quotes that reflect how real businesses sell

The QuoteWerks Product Configurator is designed for real-world quoting. Instead of producing a single configured SKU, it builds complete solutions made up of multiple products and services.

Each step:

  • Adds products or services
  • Updates pricing automatically
  • Adjusts based on previous selections

That is especially important when selling:

  • Hardware with accessories
  • Software with licensing
  • Services with optional add-ons
  • Systems with required components
  • Multi-vendor solutions

You are not just configuring products—you are building complete, sellable solutions.

Configurations can be as simple as a few guided steps or scale to highly detailed workflows with dozens or even hundreds of steps, depending on your needs.

build complete solutions, not just individual products with quotewerks cpq quoting

The QuoteWerks Configurator supports a wide range of industries, including:

Flexible Product Sources

Configure Products from the Systems You Already Use

Use existing product data instead of rebuilding your catalog

Most CPQ platforms require rebuilding your product catalog inside their system.

QuoteWerks does not.

Products can come from:

This allows you to:

  • Avoid duplicate data management
  • Reduce implementation time
  • Keep pricing aligned with real data
  • Work within existing systems

QuoteWerks fits into your workflow instead of forcing a new one.

Bundles and Solution Selling

Configure Complete Solutions with Bundles and Options

Combine products, services, and pricing into structured configurations

Most deals involve multiple components.

The configurator allows you to:

Example:

  • Build a full IT system
  • Add licensing and warranties
  • Include services
  • Hide internal components
  • Present a clean solution
configure products from the systems you already use with quotewerks cpq quoting

Guided selling ensures bundles are built correctly every time.

Example:

A configured computer system may include many components internally, but the customer sees a clean “Configured System” summary.

This helps:

  • Simplify quotes
  • Improve clarity
  • Maintain internal detail
  • Present more professional proposals
Quote Presentation

Control How Configured Results Are Presented

Show detailed line items or a simplified solution overview

How a quote is presented matters as much as how it is built.

QuoteWerks lets you control how configured items appear:

  • Show detailed line items
  • Group items into a summarized solution
  • Adjust quantities at the system level
  • Control visibility for customers vs internal teams
Sales Efficiency

Reduce Training Costs and Sales Rep Mistakes

Make complex quoting easier and more consistent

Once configured, the system becomes easy to use.

  • Steps are predefined
  • Options are guided
  • Required items are included
  • Quotes build automatically

Sales reps select instead of remembering.

This reduces:

  • Training time
  • Errors
  • Inconsistency
  • Dependence on senior reps
reduce training costs and sales rep mistakes with the quotewerks configurator cpq software and quoting engine

Computer Configuration

OS → RAID → Drives → Memory

VoIP System

Extensions → Brand → Features

MSP Quote

Devices → AV → OS → Services

Truck Build

Chassis → Weight → Brand

Alarm System

Square Footage → Rooms → Fire

Configuration Examples

Real-World Product Configuration Examples

Flexible workflows across industries

These are simplified examples. Real configurations can range from a few steps to hundreds.

All follow the same pattern:

  • Guided selections
  • Automatic structure
  • Complete quote output
Included with QuoteWerks Web

Full Configurator Included in Every Edition

No upgrades required to access core CPQ functionality

Many CPQ platforms lock configurators behind higher tiers.

QuoteWerks includes it in all editions.

  • No feature gating
  • No forced upgrades
  • Faster time to value
  • Lower cost of ownership

You get full configurator capability from day one.

quotewerks cpq product configurator for guided selling
From Configuration to Closed Deals

Turn Configured Solutions Into Winning Quotes

Move from guided selling to professional proposals without breaking your workflow

Configuring the right solution is only part of the sales process. Turning that solution into a clear, professional quote is what helps you win the deal.

With QuoteWerks, everything stays connected:

  • Guided selling helps reps build the right solution
  • The configurator structures products, services, and pricing
  • Quote presentation ensures customers see a clean, understandable proposal

There is no disconnect between configuration and quoting. The same system that guides your sales reps also produces the final quote your customer sees.

That means:

Instead of juggling multiple tools or manually translating configurations into quotes, your team works in one system from start to finish.

See how QuoteWerks helps your team move from product configuration to professional quotes faster and with fewer mistakes.

Product Configurator FAQ

Common Questions About Product Configuration and Guided Selling

Understand how QuoteWerks simplifies CPQ, reduces complexity, and helps sales teams build better quotes

Product configuration is one of the most powerful parts of CPQ software, but it is often associated with complex implementations, expensive upgrades, and difficult ongoing management. QuoteWerks approaches configuration differently by focusing on practical guided selling, flexible product data, and real-world quoting workflows.

Below are answers to common questions about how the QuoteWerks Product Configurator works and how it compares to other CPQ solutions.

What is a guided selling engine?

A guided selling engine is a structured workflow that walks sales reps through selecting the right products, services, and options step-by-step.

Instead of relying on memory or tribal knowledge, the system presents relevant choices at each stage of the configuration. Each selection can influence what options appear next, helping guide the rep toward a complete and valid solution.

In QuoteWerks, guided selling is built directly into the product configurator. This allows you to standardize how solutions are built, reduce errors, and make it easier for new or less experienced reps to produce accurate quotes. Over time, this helps ensure consistency across your team and improves the overall quality of your proposals.

Is the Product Configurator included in all editions of QuoteWerks Web?

Yes. The Product Configurator is included with all editions of QuoteWerks Web.

This is an important distinction compared to many CPQ platforms, where advanced configuration, guided selling, or bundled quoting features are only available in higher-tier plans or enterprise packages. In those systems, businesses often have to upgrade or purchase additional modules before they can fully implement CPQ workflows.

With QuoteWerks, you get access to the full configurator and guided selling capabilities from the start. This reduces cost, speeds up adoption, and allows your team to begin building structured, configurable quotes without additional licensing barriers.

Where can product data come from when using the configurator?

QuoteWerks allows you to use product data from multiple sources instead of requiring you to rebuild your entire catalog inside the CPQ system.

Products used in configurations can come from:

  • Native QuoteWerks product databases
  • CRM systems such as Salesforce CRM or HubSpot CRM
  • Supplier and distributor catalogs like Etilize

This flexibility helps reduce duplication and keeps your product data aligned with the systems you already maintain. It also makes implementation faster and easier, since you are not required to recreate or migrate your catalog into a new platform just to begin using product configuration.

Can I control how configured items appear on the quote?

Yes. QuoteWerks provides flexible control over how configured items are presented on the final quote.

Depending on your needs, you can display individual line items for full transparency or group multiple configured components into a single summarized solution. This allows you to present a cleaner, more customer-friendly view while still maintaining detailed internal information for purchasing, fulfillment, and reporting.

This flexibility is especially valuable when dealing with complex configurations that include many underlying components. You can simplify what the customer sees while still preserving the full structure of the configured solution behind the scenes.

Can I adjust the quantity of a configured system as a whole?

Yes. When configured items are grouped appropriately, you can adjust the quantity at the system or bundle level rather than editing each individual component line-by-line.

This makes quote management significantly easier, especially for larger or more complex configurations. Instead of modifying multiple line items, sales reps can quickly scale a solution up or down by adjusting a single quantity value.

This approach helps improve efficiency, reduces the chance of manual errors, and makes it easier to respond to customer changes during the sales process.

Is the QuoteWerks Product Configurator only for complex products?

No. The configurator is designed to support both simple and complex use cases.

You can use it for straightforward configurations with just a few steps, such as selecting basic product options, or you can build more advanced workflows that include dozens or even hundreds of steps with dependencies and structured decision paths.

This flexibility allows businesses to start simple and expand their configurations over time. You do not need to fully model every possible scenario upfront, which makes adoption more practical compared to some CPQ platforms that require extensive setup before delivering value.

What types of products or industries can use the configurator?

The QuoteWerks Product Configurator is flexible enough to support a wide range of industries and configurable products.

Common use cases include:

  • IT solutions and managed services
  • Telecommunications and VoIP systems
  • Security and alarm systems
  • Manufacturing and equipment configuration
  • Automotive and vehicle builds
  • Construction and project-based quoting
  • Healthcare equipment
  • Audio/visual systems
  • Energy and solar solutions
  • Office furniture and workspace design

Because the configurator is based on guided workflows rather than rigid product models, it can adapt to many different sales scenarios across industries.

How does the configurator help reduce training costs?

Once a configuration has been set up, sales reps no longer need to memorize product combinations, dependencies, or required components.

Instead, they follow a guided process where each step presents the appropriate options. This significantly reduces the amount of training required for new hires and helps ensure that even less experienced reps can build accurate quotes.

By reducing reliance on tribal knowledge and standardizing the quoting process, businesses can onboard new sales reps faster, minimize errors, and create more consistent proposals across the team.

How does QuoteWerks compare to other CPQ product configurators?

Most CPQ systems offer product configuration capabilities, but they often come with higher costs, more complex setup requirements, and ongoing administrative overhead.

Many platforms require:

  • Rebuilding product catalogs inside the system
  • Managing complex rule engines
  • Upgrading to higher-tier plans for advanced features
  • Dedicated administrative resources to maintain configurations

QuoteWerks focuses on delivering practical CPQ functionality without that complexity. It combines guided selling, flexible product sourcing, bundled solution building, and quote presentation control into a single system that is easier to implement and maintain.

This makes it a strong option for businesses that want the benefits of CPQ without the overhead typically associated with enterprise platforms.

Ready to grow your business?